4/27/2023 0 Comments Quicksilver brandIn 1986, Quiksilver USA was listed on the Stock Exchange and merged with Quiksilver Europe in 1990. Along with Bob McKnight, he established Quiksilver USA.ġ984 Europe became a licensee of Quiksilver in 1984, and was followed by Brazil, Japan (1983), South Africa, Turkey and Asia. Legendary surfer Jeff Hakman left Torquay with a Bells trophy and an agreement to distribute Quiksilver in the States. Proof of the viability of Quiksilver's passionate approach can be found in its continued support of athletes, such as world professional surfing champion Kelly Slater, and women’s world professional surfing champion Lisa Andersen.ġ976 The first licensing of Quiksilver was to the States in 1976. All the top surfers throughout the 1970s wore Quiksilver boardshorts. Soon Quiksilver was available all over Australia. Alan and John’s personal commitment to surfing ensured that they produced the best boardshorts available.ġ975 The reputation of Quiksilver boardshorts quickly grew, and so did the demand. Quiksilver’s first product, and still its flagship, was the ‘boardshort’ – the essential surfing garment. Alan Green and John Law went into business so that they could make a living in Torquay, Victoria and go surfing. Alan also launched a brand of sheepskin boots for surfers.ġ973 In 1973, Quiksilver was born. In 1969, Alan Green produced wetsuits with a $2500 loan from his father. The Quiksilver Storyġ969 The birth and essence of Quiksilver has been surfing. It is a company with deep roots in the history of the demanding outdoor sports lifestyle. Quiksilver has become far more than just a fashion apparel company. On top of sponsoring some of the world’s top outdoor sports athletes, the company also organises and sponsors numerous contests and events, ranging from premiere international events to small community-based efforts that its riders and dealers may be involved with. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolise a long-standing commitment to technical expertise and competitive success on the mountains and on the links. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, designing, producing and distributing a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. It was thought to be an appropriate name for the company’s products. The goal of the company was the turning of good fabric into extra ordinary products. The name Quiksilver is derived from the ancient alchemists’ term for the turning of base metals into gold. Where did the name “Quiksilver” come from?Īlan’s wife Barbara was reading a novel when she came across the word ‘quicksilver’ describing something as elusive, liquid, mercurial, changing readily – and thought that sounded similar to what Alan was trying to do with the company. The logo was inspired by a famous Japanese woodcut depicting a typhoon wave and Mt Fuji. The cresting wave and snow capped mountain logo symbolises excellence and authenticity. Born on the beach, Quiksilver’s core concept of fashion with function has now been embraced by all who enjoy active outdoor lifestyles. Since 1969, Quiksilver has maintained its commitment to quality and performance, and taken this message around the world. The Quiksilver logo, a cresting wave and snow-capped mountain, has become a marque of excellence. Authenticity, innovation, pride, confidence and a belief in limitless potential have been the foundations in Quiksilver becoming the largest and most prestigious apparel company in the action outdoor sports industry About the Company I have reached out to Quiksilver for more information.In 1969, two Torquay locals, Alan Green and John Law, turned to making boardshorts in their home garage based on what they saw as a market opportunity. Due to their lack of transparency, it is unclear as to the minimum age of the brand’s garment workers, as well as the sustainable materials they use (other than recycled polyester), the number of collections they make, or if they design with circularity in mind.This would not pass the Green Claims Code. Quiksilver also greenwashes with claims like they aim to “Drive 50% of our business via sustainable goods and services.” but they do not define what sustainable goods or services means.Great, they made 275+ million garments out of plastic bottles, but those garments will still end up in landfill (as almost all will not be recyclable, and Quiksilver has no take-back scheme either). Despite having a Sustainability section on their site, Quiksilver relies heavily on its use of recycled polyester and not much else.Quiksilver, Billabong, and Roxy all received a 0/100 score for transparency in the Fashion Revolution Index 2021.Additional Reasons Why Quiksilver Is A Fast Fashion Brand
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